# Approval register

No implementation or publication authorised by this report.

| Asset | Decision | Proposed change | Rationale | Priority | Approval |
|---|---|---|---|---|---|
| G2: The RRP trap | REFINE | Specify “26% off RRP”, “No real saving”, and “62p above”; keep product, prices, verdict, navy and chart CTA. | The displayed £52 exceeds £51.38 by 62p; “just the typical price” is an approximation. “26% off” needs its RRP denominator at first glance. | High | PENDING APPROVAL |
| G5: Not a Proper Deal v Proper Deal | REFINE | Use exact percentages and larger stacked price lines; retain both products and verdicts, show 25% real saving prominently. | 26% and 32% are reduced to “about 30% off both”; unnecessary approximation weakens an accuracy-led brand. | High | PENDING APPROVAL |
| G6: Checked today (mixed verdicts) | KEEP | None. Keep as a chart teaser, not the primary cold-audience explainer. | Mixed verdicts demonstrate independence; headline explains the criterion without pretending every item is a bargain. | Low | NO CHANGE |
| G6b: Today’s chart, six of ten | KEEP | None. Keep its positive recommendation role distinct from G6. | All six labelled Proper Deal; coherent promise of the remaining four on the destination. | Low | NO CHANGE |
| BF1: Teaser | REFINE | Replace the numerical prediction with “Big discount? Check what it’s really off.” Preserve voice, logo, navy, mustard and subscription CTA. | “Shops will say up to 50% off” predicts a specific claim without supplied supporting retailer campaign evidence. | Medium | PENDING APPROVAL |
| BF2: The Price Check, three rows | KEEP | None. Retain original; verify count and availability at campaign activation. | Typical/current comparisons are explicit; one positive and two negative results make the service credible. | Low | NO CHANGE |
| BF3: Still over the odds | KEEP | None. Preserve original; do not add a competing presenter or more warning graphics. | £75 minus £64.79 = £10.21; 16% above typical is correctly rounded. RRP comparison is evident in the price row. | Low | NO CHANGE |
| BF4: A real Black Friday deal | KEEP | None. Preserve original; historical example must not run as a current offer without revalidation. | 41% off RRP and 34% off typical are arithmetically sound. Historical-low and Proper Deal eligibility still require evidence at release. | Low | NO CHANGE |
| BF5: Don’t buy on the RRP | REFINE | Move the existing £3.01 comparison into the opening hook and label the retailer figure “Offer price”. Keep prices, product, verdict and seasonal destination. | “Black Friday price” identifies the offer as a seasonal retailer promotion, which the saved price alone does not prove. | High | PENDING APPROVAL |
| BF6: The big sets, checked | KEEP | None. Keep distinct from the educational single-product ads. | Three positive and three negative verdicts communicate editorial independence. “Big sets” is campaign language, not a price guarantee. | Low | NO CHANGE |