View the four approved, implemented versions →

Tommo’s Proper Deals · promotional audit

3 November 2026 · Unlisted review (accessible to anyone with this link) · All alternatives PENDING APPROVAL. Historical portfolio examples, not live offers. Ten current concepts discovered; brief referred to five.

Executive audit · Individual reviews · Approval register

G2: The RRP trap · REFINE

Specify “26% off RRP”, “No real saving”, and “62p above”; keep product, prices, verdict, navy and chart CTA.

Strong cold-audience education and share potential; a concrete no-saving example differentiates the brand from affiliate lists.

Original G2: The RRP trap
Original · approved portfolio
Proposed refinement
Proposed · PENDING APPROVAL Editable HTML

G5: Not a Proper Deal v Proper Deal · REFINE

Use exact percentages and larger stacked price lines; retain both products and verdicts, show 25% real saving prominently.

Good cold acquisition hook; two products offer contrast rather than competing buying recommendations.

Original G5: Not a Proper Deal v Proper Deal
Original · approved portfolio
Proposed refinement
Proposed · PENDING APPROVAL Editable HTML

G6: Checked today (mixed verdicts) · KEEP

None. Keep as a chart teaser, not the primary cold-audience explainer.

Best for followers or retargeting seeking breadth; less immediate proof for cold users than G2.

Original G6: Checked today (mixed verdicts)
Original · approved portfolio

G6b: Today’s chart, six of ten · KEEP

None. Keep its positive recommendation role distinct from G6.

Useful for existing followers and varied gift interests; product recognition can drive clicks.

Original G6b: Today’s chart, six of ten
Original · approved portfolio

BF1: Teaser · REFINE

Replace the numerical prediction with “Big discount? Check what it’s really off.” Preserve voice, logo, navy, mustard and subscription CTA.

Seasonal curiosity and free email/Telegram benefit are strong for cold acquisition; no need to invent a product endorsement.

Original BF1: Teaser
Original · approved portfolio
Proposed refinement
Proposed · PENDING APPROVAL Editable HTML

BF2: The Price Check, three rows · KEEP

None. Retain original; verify count and availability at campaign activation.

Good warm-audience bridge to the 20-set price check; original gives more breadth than a single-product alternative.

Original BF2: The Price Check, three rows
Original · approved portfolio

BF3: Still over the odds · KEEP

None. Preserve original; do not add a competing presenter or more warning graphics.

Strong cold price-check creative; “over the odds” is natural British editorial language, not an accusation of deception.

Original BF3: Still over the odds
Original · approved portfolio

BF4: A real Black Friday deal · KEEP

None. Preserve original; historical example must not run as a current offer without revalidation.

Suitable for both audiences: proves the brand finds good deals as well as criticising weak ones.

Original BF4: A real Black Friday deal
Original · approved portfolio

BF5: Don’t buy on the RRP · REFINE

Move the existing £3.01 comparison into the opening hook and label the retailer figure “Offer price”. Keep prices, product, verdict and seasonal destination.

Strong relevant consumer protection hook for gift buyers; lead with price evidence rather than retailer intent.

Original BF5: Don’t buy on the RRP
Original · approved portfolio
Proposed refinement
Proposed · PENDING APPROVAL Editable HTML

BF6: The big sets, checked · KEEP

None. Keep distinct from the educational single-product ads.

Best for followers and retargeting; original beats a proposed single-product replacement on range and choice.

Original BF6: The big sets, checked
Original · approved portfolio